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When one works in direct mail it means spending some time defending ones own business. People often tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” Today’s technology has changed the direct mail industry. However, […]

Direct mail-Not going anywhere


As the hype with social media and email marketing starts to increase,  some people are beginning to doubt the impact of direct mail marketing. Here are some Myth and Facts about direct mail and its effectiveness.   Myth#1: “Direct mail doesn’t work anymore” Fact:  The “response rate” generated by direct […]

Fact or Myth-The truth about direct mail